Fractional CMO leadership for brands that need senior marketing thinking, without a full-time hire.
As your fractional CMO, I build brand marketing that competes on a global scale—either solo, or with a handpicked network behind me.
A dedicated extension to your team for a little while, or a long while.
Welcome to SOSH (so-shh)
Hi, I'm Sonia. For almost two decades, I've been a client-side market leader in tourism, destination marketing, and retail-consumer industries, and more recently I've helped start-up and for-purpose brands find their place in the market. That experience is complemented by leadership roles in top-tier marketing agencies.
As your fractional CMO, I embed with your business to lead marketing strategy and execution, at the level of seniority a full-time CMO would bring, for a fraction of the cost and commitment. Depending on what your business needs, that might mean:
Just me. Direct, senior-level marketing leadership, working closely with your team.
Me plus my network. When a project needs extra capacity or specialist skills, I bring in a curated bench of independent strategists and creatives I've worked with for years, so you get boutique agency delivery without the agency overhead.
Either way, you get one point of accountability and a marketing leader who already knows your business.
Why it works.
-
Senior experience, when you need it.
I've worked with brands including Mercedes-Benz, Swarovski International, MTV Networks, Westfield (Scentre Group), and Tourism Noosa. I bring that cross-industry, cross-market experience directly to your team, whether I'm leading solo or directing a project team.
-
Deep customer understanding.
I work with all types of data sets to gain a deeper understanding of your customers’ needs, preferences, and desires, to build the greatest opportunity for loyalty and meaningful connection.
-
Flexible, seamless integration.
As a fractional CMO, I can work as deeply into your business as you need, in-house and remote, mentoring your existing team or leading independently. When I bring in network talent for a specific deliverable, I manage that collaboration so it feels like one team, not a handoff.
Services
Everything comes with customer-centred strategy, design thinking, and a healthy dose of making things easier.
-
Marketing leadership without the full-time cost. I act as your outsourced CMO, owning strategy, planning, and execution for as long as your business needs it, from a few months to an ongoing arrangement.
-
Defining or redefining your brand strategy and visual style, including vision and mission statements tied through to a consistent brand voice.
-
Full marketing strategy development, for the whole business or a specific product or service, delivered as an actionable plan for your team or for SOSH to execute.
-
Persona development and sentiment testing to help you understand who your customers really are, or a desktop research approach using your existing data.
-
Digital strategy across websites, databases, advertising, and social media, plus ongoing copywriting and creative for socials, blogs, articles, video, and photography.
-
High-performing campaign development, activating your brand to the right audience on the right channel, built to meet specific business goals.
-
Skilled at generating and negotiating partnerships that enhance business objectives.
Working together.
As a Fractional CMO, I can provide ongoing marketing leadership for your business, scaled to the time commitment you need. Alternatively:
A defined, scoped project delivered for your business, Australia-wide.
Add SOSH's skills to your team for 6 months or more.
We love working for social good and helping the planet. Charity rates available for non-profits.
Brands I've worked with
〰️
Brands I've worked with 〰️
How can we help?
As a versatile marketer with an MBA under my belt, I've successfully navigated various industries from tourism and retail, to healthcare and mining services - and most things in between! So whatever your industry, we’re able to support you.
My expertise goes beyond the surface by translating consumer behaviour data and insights into impactful marketing tactics that withstand the ever-changing nuances of customer behaviour.
My diverse professional background spanning both in-house and agency roles enables me to seamlessly integrate strategic vision with practical execution, in a team setting or independently.
My approach is refreshingly straightforward: I analyse how you connect with customers through your brand and touchpoints, crafting an achievable plan to foster loyalty and brand engagement in today's competitive, dynamic landscape.
I’m open to consulting on projects or partnering with your business over the long term for business or marketing strategy, where you need flexibility and extra firepower to move your business forward.
Let’s chat.