Creating stronger connections between your brand and your customers.
25+ years of brand and marketing experience, bringing global-level thinking to every brief.
A dedicated extension to your team for a little while, or a long while.
Welcome to SOSH (so-shh)
I’ve spent 25+ years in brand and marketing, including almost two decades client-side across tourism, destination marketing and retail-consumer brands. More recently, I’ve helped start-ups and for-purpose businesses find their place in the market, complemented by senior leadership roles within top-tier marketing agencies.
Today, I work as a consultant and fractional CMO, embedding into businesses to lead marketing strategy and execution with the experience and seniority of a CMO, without the cost or commitment of another full-time executive.
Depending on what you need, that might look like:
Just me. Direct access to senior marketing leadership, working closely with you and your team.
Me + my network. When the work needs more hands or specialist expertise, I bring in a trusted network of strategists, creatives and specialists I’ve worked with over many years, giving you boutique agency capability without the agency overhead.
Either way, you get one point of accountability, senior thinking from start to finish, and someone who gets to know your business rather than just the brief.
Practically speaking.
How can I help?
Project-based support: an extra pair of senior (but execution-focused) hands to help manage new projects or accelerate work delivery.
Account direction: working with clients is my happy place, able to support a program of work and increase account value.
Fractional CMO: can offer CMO-level services for existing clients or as a BD opportunity for new clients.
AI-enablement: in partnership with my AI engineer, identify and deploy workflow and productivity solutions, specific to agency environments, as well as project assets (where appropriate).
Agency ops and business management: financial forecasting, client invoicing, operations, business management, supplier/people management and leadership.
Flexible arrangements.
Part-time or project-based.
Easy to engage, set up and ready to jump in.
What I bring to your projects.
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Senior experience, when you need it.
I've worked with brands including Mercedes-Benz, Swarovski International, MTV Networks, Westfield (Scentre Group), and Tourism Noosa. I bring that cross-industry, cross-market experience directly to your team, whether I'm leading solo or directing a project team.
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Deep customer understanding.
I work with all types of data sets to gain a deeper understanding of your customers’ needs, preferences, and desires, to build the greatest opportunity for loyalty and meaningful connection.
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Flexible, seamless integration.
I can work as deeply into your business as you need, in-house and remote, mentoring your existing team or leading independently. When I bring in network talent for a specific deliverable, I manage that collaboration so it feels like one team, not a handoff.
My Services
Everything comes with customer-centred strategy, design thinking, and a healthy dose of making things easier.
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Marketing leadership when you have change or transformation on the horizon. I can embed within your business as much or as little as you need, owning strategy, planning, and execution for as long as required, from a few months to an ongoing arrangement.
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Defining or redefining your brand strategy and visual style, including vision and mission statements tied through to a consistent brand voice.
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Full marketing strategy development, for the whole business or a specific product or service, delivered as an actionable plan for your team or for SOSH to execute.
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Persona development and sentiment testing to help you understand who your customers really are, or a desktop research approach using your existing data.
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Digital strategy across websites, databases, advertising, and social media, plus ongoing copywriting and creative for socials, blogs, articles, video, and photography.
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High-performing campaign development, activating your brand to the right audience on the right channel, built to meet specific business goals.
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Skilled at generating and negotiating partnerships that enhance business objectives.
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All companies go through their own lifecycles of people and team alignment. Building high-performing teams takes an org-wide strategy and buy-in before execution begins.
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A fractional arrangement based on what you need. Visit:
fractionalco.com.au
Working together.
I can provide ongoing marketing leadership for your business, scaled to the time commitment you need.
A defined, scoped project delivered for your business, Australia-wide.
Add SOSH's skills to your team for 6 months or more.
We love working for social good and helping the planet. Charity rates available for non-profits.
Brands I've worked with
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Brands I've worked with 〰️
How can we help?
As a versatile marketer with an MBA under my belt, I've successfully navigated various industries from tourism, edtech and retail, to healthcare and environmental conservation - and most things in between! So whatever your industry, we’re able to support you.
My expertise goes beyond the surface by translating consumer behaviour data and insights into impactful marketing tactics that withstand the ever-changing nuances of customer behaviour.
My diverse professional background spanning both in-house and agency roles enables me to seamlessly integrate strategic vision with practical execution, in a team setting or independently.
My approach is refreshingly straightforward: I analyse how you connect with customers through your brand and touchpoints, crafting an achievable plan to foster loyalty and brand engagement in today's competitive, dynamic landscape.
I’m open to consulting on projects or partnering with your business over the long term for business or marketing strategy, where you need flexibility and extra firepower to move your business forward.
Let’s chat.