Transformative brand marketing that turns your audience into advocates.
We create insightful connections between you and your customers, whether they're your loyal supporters or out in the wings, waiting to discover your brand.
A dedicated extension to your team for a little while, or a long while.
Welcome to SOSH (so-shh)
Hi! I’m Sonia Shillington, founder of SOSH Consulting. I’m an award-winning marketer for domestic and global brands.
For almost two decades, I’ve established myself as a client-side market leader in tourism and destination marketing and retail-consumer industries. More recently, I’ve built-up start-up brands and helped for-purpose brands find their unique place in the market.
Complemented with leadership roles in top-tier marketing agencies, I bring a wealth of strategic knowledge and operational experience to enhance your brand's value at every point.
Whether partnering with a client independently or collaborating with a handpicked team of some of Australia's foremost brand strategists and creative minds, my mission is simple:
to deliver exceptional work that owns a unique market position, to drive long-term customer demand
to empower your in-house teams with skills and solutions that strengthen your brand equity and customer engagement across your platforms.
My depth of experience means interactions with your brand, your team and your stakeholders are simple and reliable, no matter how complex your organisational structure.
From helping you redefine your brand, sending a new product to market or bringing in temporary fire-power to support your team’s performance, I’m here to help.
Where we shine
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Global brand experience passed onto you.
I’ve worked for brands who are at the forefront of their industries: brands including Mercedes-Benz, Swarovski International, MTV Networks, Westfield (Scentre Group) and Tourism Noosa.
Proven to successfully adapt and transfer best practice methodologies to new industries and new markets, I enjoy nothing more than imparting my years of cross-industry experience to benefit your organisation’s mission.
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Knowing your customers inside, out.
From commissioning market research to analysing your customers’ behaviours, I work with all types of data sets to gain a deeper understanding of your customers’ needs, preferences, and desires, to build the greatest opportunity for loyalty and meaningful connection.
Only when we know your customers can we then uncover the insights that will help us create loyal followers who will sing your praises to their friends, family, and colleagues.
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Seamless collaboration across the board.
Whether it’s a dedicated project or long-term proposition, I can partner with you as extensively into your business as you need.
I have in-house and agency-side experience influencing boards, presenting to C-Suite and working with on-the-ground staff. Our project team can work in-person and remotely, mentor your staff or deliver projects independently.
We’ll collaborate with you for the perfect integration that meets the needs of your business.
Our Services
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Need to define your new brand, or redefine an existing brand? We cab develop your brand strategy and visual style to propel your product in your given market. We develop vision and mission statements and ensure they’re tied through your brand voice with full authority.
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Once we’ve gathered the information from your team and undertaken market research, we go into development of your full marketing strategy (for whole business or product/service specific) and put together a comprehensive, actionable plan for your teams (or SOSH) to execute.
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Do you really know who your customers are and what they want? We can start your customer discovery journey from scratch and offer persona development and sentiment testing. Or, if you prefer a desktop approach, we can recommend low hanging fruit based on current research and data you provide to you.
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Websites, databases, advertising, social media…. we create digital strategies of all types to help nurture your fans through the funnel and become loyal customers over the long term.
We can help with a full content strategy and plan to help for your team deliver in-house, or we can support you with ongoing copywriting and creative for socials, blogs, articles, video, photography and everything in between.
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We’re experts in developing high-performing campaign! We can help you activate your brand, product or service to the right audience on the right channel - purpose-built to meet business goals.
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From small graphic design tasks and major visual projects, to procurement of promotional, print or large-scale signage - we have a proven network who we collaborate with to help deliver on your needs. We work with specialist media teams for our media buying and advertising planning, too.
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If you need marketing leadership without the bottom-line expense, a fractional CMO appointment is the answer. Acting as an outsourced marketing leader for your business, I can take on the duty of CMO responsibilities for your organisation for whatever time frame you require.
Working together.
We’ll scope and deliver a defined project for your business, Australia-wide.
Reap the benefit of a partnership when you add our skills to your team for 6 months or more.
We love working for social good and helping the planet! Charity rates available for non-profits.
Brands I've worked with
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Brands I've worked with 〰️
How can we help?
As a versatile marketer with an MBA under my belt, I've successfully navigated various industries from tourism and retail, to healthcare and mining services - and most things in between! So whatever your industry, we’re able to support you.
My expertise goes beyond the surface by translating consumer behaviour data and insights into impactful marketing tactics that withstand the ever-changing nuances of customer behaviour.
My diverse professional background spanning both in-house and agency roles enables me to seamlessly integrate strategic vision with practical execution, in a team setting or independently.
My approach is refreshingly straightforward: I analyse how you connect with customers through your brand and touchpoints, crafting an achievable plan to foster loyalty and brand engagement in today's competitive, dynamic landscape.
I’m open to consulting on projects or partnering with your business over the long term for business or marketing strategy, where you need flexibility and extra firepower to move your business forward.
Let’s chat!